VP of Digital Marketing

Marketing · Atlanta, Georgia
Department Marketing
Employment Type Full-Time
Minimum Experience Executive

COMPANY DESCRIPTION


Gravy is the leading customer retention and failed payment recovery service for businesses with recurring payments. We believe in the human touch as a way to make better customer experiences happen. We’re on a mission to create an affordable, more efficient way for businesses to engage and manage failed payments AND bring the human element back to the cold world of automated, digital communication.


 


ROLE DESCRIPTION


 


Gravy is looking for a proven marketing leader with a track record of successfully motivating a team to achieve company demand generation objectives in a high-growth environment. 


 


The right candidate will be the force behind developing lead generation channels for new and existing verticals. Those channels will be required to create sales qualified opportunities for the sales team at scale. This candidate will innovate, optimize and replicate systems of paid advertising and content marketing to achieve sales qualified demand necessary to reach $50M ARR by the end of 2022.


 


This position requires a self-starter who can work with limited direct supervision, is entrepreneurial in spirit, and has strong leadership skills that align to help the company achieve quarterly and annual revenue objectives. This role will be a strategic driving force behind reaching $50M by the end of 2022 which will result in the return of $1B back to businesses. This is a full-time, exempt, benefited position on Gravy’s executive team and reports directly to the Chief Revenue Officer.


 


KEY METRICS


 


This role will be evaluated based on three primary metrics:


 


  1. Total Volume of Marketing Qualified Leads

  2. Total Volume of Sales Qualified Leads

  3. Revenue Per Lead


 


Specific responsibilities can include:


  • Lead all digital marketing activities and manage the digital team to meet or exceed business objectives, including quarterly and annual revenue targets

  • Identifying additional marketing opportunities through new markets and additional product offerings

  • Hire and develop staff as needed. Develop and support a learning culture

  • Develop and maintain an infrastructure that supports the success of the digital marketing team


  • Monitors lead generation process and produces weekly performance visibility

  • Sets activity and revenue targets for members of the digital marketing team (including own targets)

  • Work closely with the CRO and sales team on new item and product innovation

  • Develop and maintain lead scoring systems that increase revenue velocity

  • Identify key areas for improvement in the content marketing and lead generation cycle.

  • Identify and generate opportunities for continual training and development of all members of the digital marketing team.

  • Research and assess market opportunities.

  • Work with the marketing team to create a comprehensive marketing strategy and campaigns in a collaborative effort.

  • Participate in critical decisions as a member of the senior leadership team

  • Monitor customer, market and competitor activity and provide feedback to the leadership team.


REQUIREMENTS


  • 5+ years of professional experience in sales and market development 

  • Successful track record of driving consistent marketing growth 

  • Long-term relationship builder capable of forming and assembling their own team

  • Develops trust and models open, candid, respectful communication and collaborative teamwork

  • Demonstrates a high degree of self-awareness and commitment to personal development

  • Self-starter with good time management and organizational skills

  • A team-player with a willingness to win together

  • Quick learner and tech savvy

  • Experience with Salesforce, Microsoft Office & Google applications

  • Experience in strategic planning and execution.

  • Knowledge of structuring sales quota goals and revenue expectations.

  • Thrives in a fast-paced, high growth, rapidly changing environment

  • Strong team player in a very agile work environment


Things you will not hear this person say:


  • Marketing isn’t giving us enough leads.

  • That’s not my job.

  • I thought those goals were a bit lofty

  • I didn’t hit my metrics because he/she... (fill in excuse)


 


We are seeking high-energy individuals who are motivated by challenges, thrive in a fast-paced environment, and have a desire to make a positive impact in businesses. Compensation will be competitive for the ideal candidate. The position is for an immediate start.






Gravy is an Equal Opportunity Employer.


 

Thank You

Your application was submitted successfully.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Location
    Atlanta, Georgia
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive